News
60 Million Qualified Leads Untapped by Top Canadian Banks
Leading Canadian banks are missing a $300 million opportunity
Toronto, Canada — September 29, 2008 — Last year, 60 million local searches for banking services in Canada, such as “open RRSP in Vancouver” or “bank in Halifax”, were conducted on search engines like Google. One would expect webpages from our major banks to turn up in the search engine results, and yet there is little to no sign of them. Recursive Design, a Toronto-based software company who conducted a study on the problem, estimated that this absence costs our top banks up to $300 million a year…
Link to full publication:
2008-09-29_Qualified_Leads_Untapped_by_Banks.pdf